Click Here to See Large Map of QuBREX Property listings
Home | Ask Questions | Computer Gupshup | Free Member Diaries | Contact Us - Sanjay @ 98 712 19911

"Modern Drunkard" Magazine Shows How To Make Money Doing What You Know Best


By Sanjay Sharma, Section Fun & Games
Posted on Sun Jan 02, 2005 at 05:34:59 AM EST

Modern Drunkard is an irreverent, 50,000-circulation glossy magazine full of pinup girls and macho men alongside articles on drinking, getting drunk and hiding a hangover from "the Man," i.e., the boss. It also includes serious examinations of liquor, biographies of history's great drunks and selected odes to the drinking life. The magazine sells for $4.50 in bookstores across the U.S. and Europe, and free copies are available in many bars.

A recent issue included the feature "You know you're a drunkard when … (you fall down a well and send Lassie to the liquor store)"; a dictionary of bar slang: "pal tax n. — the act of covertly ordering a drink on a friend's tab"; and a story titled "Booze is My Copilot," on how drinking cured one man's fear of flying.

With the magazine now making money thanks to copious bar and club ads, he's hired five staffers and 20 part-time contributors. Rich is also writing "The Modern Drunkard Manifesto" coming out in November, published by Riverhead Books. A Modern Drunkard convention is planned for Denver in May.

When Rich wanted to start a magazine, he wanted it to be about the subject he knew best - drinking. "The magazine was going to be about drinking and only about drinking — and not just drinking, but heavy drinking," he said, pouring another whiskey. "I was going to distill every bit of alcoholic knowledge in the world and put it in one magazine." He published his first edition in 1996 for about $500, inserting fake ads from beer companies to make it look professional. He paid alcoholics living on the streets $20 for boozing advice.

Rich freely admits he's an alcoholic and frequently blacks out. Regular exercise and vitamins, he said, keep him fit. "I drink about eight drinks a day and maybe 30 on a heavy day," he said cheerfully. "But as long as I remain healthy and happy, I have no intention of slowing down. I mean, when you have something good going, you stick with it, right?"

Rich revels in the retrograde excess of his magazine. The way he sees it, reality is so awful, why not get drunk? Rich lights a cigarette and smiles as the ice melts in his cocktail. His downtown Denver office is decorated with posters of Dean Martin, Jackie Gleason and other famous tipplers of yesteryear.

Raised in Las Vegas, where his dad drove a cab, Rich says he started drinking while in the Army. After being discharged, he headed to Europe — seeking a romantic life of writing and drinking. He spent four years in pub-friendly London. "If you want to learn about a new culture," he advised, "don't go to museums, go to the bars."

His wife Christa, 27, is a bartender who helps edit the magazine. They have no children. "When you find your calling, you have to go with it," she said of her husband's career. "I get e-mails all the time from people in Alcoholics Anonymous who say they want a subscription because it lets them remember what life was like when they drank."

From The Los Angeles Times - January 01, 2004 - By David Kelly Times Staff Writer
http://story.news.yahoo.com/news?tmpl=story&cid=2026&e=15&u=/latimests/magazinetoastsunabashedalcoholism
< Knowledge Process Outsourcing May Be The Next Boom Business | Real Estate Price Rises Of 2004 May Be Unsustainable In 2005, But Boom Expected To Continue >

Related Links

. Also by Sanjay Sharma
Win A Jeans Twice a Week
&
Win A Kurta 7 Days A Week

Login

Membership has its privileges. Choose a username and provide a working email - that's all it takes to join. Click below to make a new account.
Make a new account

Username:
Password:
Bangkok
BIHARSCOOP.COM
JEWELRYFRIEND.com

Who's Online? (40)

. akansha
. Unregistered Visitors (39)

Note: You may cloak yourself from appearing here in your Display Preferences.

Recent Comments

. How is the Dwarkadhis project in Dharuhera? (doonamit2005)

. Builders considering BUY 1 GET 1 OR 2 FREE (luckyindialucky)

. Builders considering BUY 1 GET 1 OR 2 Offer (luckyindialucky)

. Be Fair. (Hulk Hogan)

. Mr Rohtas Goyal (Nilesuffering)

. suffering continues (Nilesuffering)

. M-Tech : Fraud or Victim (susheel vats)

. Stock prices has no relation to apartment prices (Rishi)

. Hi (dkukreja)

. bubble (EquityInvestor)

Recent Member Diaries

PAYING GUEST ACCOMODATION AVAILABLE
by Freeman - November 14
62 comments


Paying Guest Accomodation for Girls in Sushant Lok
by poonam23 - November 13
38 comments


Skoda Amb 2002 VIP Number for sale
by phugatboy - November 13
5 comments


Unitech's Strategy for coming years
by malikboss - November 2
37 comments


Is there a blind home in Gurgaon?
by SGARG - October 30
8 comments


Traffic Jams on the Roads
by Pradeep - October 16
13 comments


SANTRO XING FOR SALE
by satishcmishra - October 15

Breeding nurseries of mosquitos for DLF city
by RAJKUMAR77 - October 11
1 comment


PREVENTIONS IN THE SEASON OF DENGUE
by sumandua - October 11

KLJ TOWN PLANNERS PVT LTD
by nd - October 4
28 comments



More Diaries...

Front Page

Tuesday August 31st
. Online Employment Registration In Haryana (0 comments)
. Haryana Police Housing Corporation To Build Rs. 300 cr Police Line In Manesar, Palwal, And Mewat (0 comments)
. 6 Hospitals To Be Upgraded In Haryana (0 comments)

Monday August 30th
. Price Watch: A Weekly Comparison Of Prices Of Essential Food Commodities On Sale At Kendriya Bhandar (0 comments)
. In Spotlight: Haryana's Land Acquisition Policy (0 comments)
. DDA Work Leaves Road Full Of Potholes (0 comments)
. Haryana School Children To Get CWG Holidays Oct 8-13 (0 comments)

Sunday August 29th
. Haryana Govt Constituting Special Health Teams For CWG (0 comments)
. Available For Rent 3BR+Study In Orchid Petals, Sohna Road (0 comments)
. Buyer Can Opt Out Of Housing Project If Possession Is Delayed (0 comments)
. No Entry For Haryana Auto's In Delhi..... (0 comments)
. Delhi Transport Department Wants 'Metro Ring' On The Lines Of Ring Road... (0 comments)
. DDA Offers Rare Opportunities For Reserved Categories (0 comments)

Saturday August 28th
. After BlackBerry, Govt Turns Heat On Internet Service Providers (ISPs) (0 comments)
. Fed Up, Gurgaon Seeks `Minimum City' Tag (0 comments)
. Only Road To CWG Shooting Venue Washed Away (0 comments)
. Rahman Rocks Gurgaon, C'wealth Games Theme Track Unveiled At Kingdom of Dreams (0 comments)
. Games Cycling Event On Track With Short Stretch (0 comments)
. NRI Alleges He Was Tricked By Builder,He Was Sold Mortgaged Property 4 Yrs Ago,Builder Denies Claims (0 comments)
. Empire Of Corruption (0 comments)
. Pay More For Get Power In Peak Hour... (0 comments)
. HSIIDC Ropes In Pvt Players For Three Projects (0 comments)
. New Haryana Scheme To Promote Sports (0 comments)
. New DTC: SEZ Sops May Continue Till 2014 (0 comments)
. New Stations Ready, Dwarka Set To Connect With IGI (0 comments)

Friday August 27th
. Govt Gives You A Raise: Cabinet Nod To Restructuring Income Tax Slabs (0 comments)
. Sought To Make Shift Master Plan Road... (0 comments)
. Delhi-Rewari Train Route Prepare For Commonwealth Guests.... (0 comments)
. Property Statements Are Not 'Confidential' Info: CIC (0 comments)
. No Extra Tax For Autos, Taxis In NCR (0 comments)
. Stadia Still Not Game For Games (0 comments)
. Trial Run For CWG Lanes To Begin Next Week In Gurgaon (0 comments)
. SBI Not To Hike Rates For Now (0 comments)
. Investment In Real Estates To Touch $300-bn In The Current Year (0 comments)

Thursday August 26th
. Catch Your's Truly Sanjay, Editor Of this Website, On Zee Business' MoneyGuru Aug 26, 2010 @7:30 pm (2 comments)
. Builders Selectively Return To Launch Projects, Buy Land In Small Cities (0 comments)
. Ansal API Plans Rs 400 Crore QIP In Next 15-20 Days (0 comments)
. US Property Sales Drop Spreading Concern That Economic Recovery Is Slowing (0 comments)
. Realty Remains A Dirty Word For Regulators (0 comments)
. Chattarpur Station To Open Today, Addition To Gurgaon Line, Delayed Due To Land Acquisition (0 comments)

Wednesday August 25th
. Haryana Regularised 105 Illegal Religious Structures (0 comments)
. National Highways Authority Of India To Launch Toll-Free Number (0 comments)
. North Delhi To Gurgaon By Metro Next Week (0 comments)

Tuesday August 24th
. Gurgaon Shopping Festival From September 27 (0 comments)
. GoM Defers Decision On Greater Noida Airport (0 comments)
. A Road Safety Campaign In Haryana Soon (0 comments)
. Foreigners May Get To Set Up Limited Liability Partnerships(LLPs) In Sectors Open To FDI (0 comments)
. Rain, Rain, Save Face And Come Again Hunt For `Excuse' To Defer Games (0 comments)

Monday August 23rd
. Investors Prefer Realty Market Over MFs For Quick Buck (0 comments)
. Rs 774.10 Crore For Strengthening Of National Highways in Haryana (0 comments)

Older Stories...


All trademarks and copyrights on this page are owned by their respective companies. Comments are owned by the Poster. The Rest (c) GurgaonSCOOP.com and QBTPL.
Home | Ask Questions | Computer Gupshup | Free Member Diaries | Contact Us - Sanjay @ 98 712 19911