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Builders Desperate As Diwali Aproaches - DLF, Unitech, Jaypee etc Offer Freebies To Snare Buyers


By Sanjay Sharma, Section Gurgaon Real Estate Property
Posted on Sat Oct 11, 2008 at 07:30:52 PM EST


Desperation sets in as Builders find no buyers for their offerings.

UPDATED: October 12, 2008 - The following offers have been added for the last day of the Property Show ...
  • Raheja Developers is giving a 10% discount
  • Tata Housing is offering an all paid trip to London/ for 2 to Switzerland
  • Real Orchard is offering 10% off
  • Orris is offering free AC (Air Conditioner)
  • ARN is offering free trip to Singapore for booking 500 sq.ft, or a free trip to Switzerland for booking 1000 sq.ft in their commercial property
  • Organic Bio Farms is offering 5 Day/ 4 Night trip for 2 to Malaysia & Singapore
Original story posted on October 11, 2008: It is now time to declare the "real estate boom" story over, as builders desperately try to snare buyers with whatever-it-takes.

There were no customers at the property expo when GurgaonScoop.com visited the Epicenter in Sector 44, Gurgaon on October 09, 2008 as the doors were swung open at 11 am. Zero people who were interested in buying ... a possible mitigating reason was that it was Dussehra. But the offers being dangled now as the property show gets ready to close indicates that possibly the problem is deeper.

We were motivated to go there as builders like DLF and Unitech, who generally disdain property shows like this, were supposed to be present there. And present they were .. and here are the offers now for buying from them:

  • DLF is offering free gold coins
  • Unitech is offering free LCD TV
  • Jaypee Greens is offering free economy/luxury car with every apartment
  • BPTP is offering Rs 50,000 off
  • Bestech is offering upto 5% discount
  • Pal Infrastructure is offering jewellery worth Rs 1,00,000 in addition to 6% discount
  • Dwarkadhis is giving a free economy car
  • Antriksh is offering free economy car
  • Mapsko is offering free economy/ luxury car
  • Tulip is offering a Solitaire diamond worth Rs 1,25,000
  • Gaursons is offering Rs 1,00,000 off
  • Dhingra Developers are giving a 32' Plasma TV
  • Mahamedha is giving a 10% discount
  • SRS is giving a free gold coin, and 7% discount
  • SVP is giving a 50 gm gold coin
  • Innovative is offering gold coin and 5% discount
  • Amrapali is offering a 5% discount
  • Roots Developers is offering a 4% discount
  • Landcraft is offering gold coin and 3% discount
  • Raison is offering 3% discount

  • it would be interesting to see what the other builders at the show will soon be offering, and these builders include
    • AEZ Group,
    • ARN Infrastructure,
    • Conscient,
    • Orchid,
    • Raheja,
    • Ramprastha,
    • Sidharth,
    • Supertech,
    • Taksila Heights,
    • Tata Housing and
    • Vatika ...

< Complaint Against Unitech's Obfuscation & Tardiness in Handing Over "Close"-What To Do? | After Smoking, Ramadoss Now Wants Curbs On Alcohol >

It is a ridiculous show (none / 0) (#1)
by RigidRock on Sat Oct 11, 2008 at 10:26:40 AM EST

I feel that the customers are looking for a builder and a project in which builder meets it commitments.
  1. Transparency about the payment plan.
  2. Delivering the committed specs
  3. Meeting the delivery date.
  4. Clear communication with the customer
  5. Clarity about FSI
  6. Timely delivery of amenities like club and pool

Sadly none of these builders can claim that they can deliver on those points. Instead of offering gold coins they can improve sales on just focusing upon the basic things that justify their existence.






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