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Second India International Trade Fair 2008, To Be Held From February 29 To March 2 in the Capital


By Dr arvind, Section Local Artists and Performances
Posted on Fri Feb 29, 2008 at 12:42:25 AM EST

If you are a pet owner, here's piece of news that may energize your ``animal instinct''. The second India International Trade Fair 2008 (IIPTF), to be held from February 29 to March 2 in the Capital, will showcase a range of pet products including the latest in beaded collars, processed meat, herbal fur shampoos, fancy dinner bowls to designer fashion bags, shoes and raincoats.

Organisers see it as a golden opportunity for foreign manufacturers anddealers to explore the Indian pet market and interact with potential buyers. ``The exhibitors taking part in the three-day long fair are of two types -- business-to-business (B2B) and business-to-consumer (B2C). The B2B ones will include Indian pet product manufacturers, foreign manufactures looking for Indian partners and Indian distributors. Meanwhile, the B2C exhibitors will be displaying products targeting the Indian middle-income pet lovers,'' said Linda Brady Hawke, convenor, IIPTF.

Products On Display
Steel: Anti-skid stainless steel bowls
Electronic: Dog/cat chaser that emits ultrasonic frequencies audible to pets to deter unfriendly dogs/cats
Pet healthcare: Anti-tick lice spray, lice powder, shampoo for ticks, lice & flea, furconditioning shampoo, soap cake, deodorant, smell remover, appetite stimulants, digestive tonics, herbal skin gels, calcium & phosphorus supplements, vaccines.
Herbals: Shampoos, protein supplement, calcium tonic, liver tonic, multi-vitamin tonic, mineral mixtures
Bird related: Breeder cages, cooling pads, exhaust fans, parrot stands
Leather: Collars, lashes, pet beds, muzzle, chokers, dog chew bones
Rodent related: Heavy hamster dishes
Designer products: Fancy fashion bags, designer pet beds, pet carrier
Dog chews: Dried pet snacks, leather dog chews, pressed bones, frozen and processed meat, hollow pipes
Pet wear: Knitted dog coats, T-shirts, mufflers, dog shoes and dog raincoats
Food: Dog/cat food, bird feed, cuttlefish bones, raw bone meals
Fish related: Aquariums, ornamental fish, fish feed, aqua-medicines, aquatic plants (Figures: Euromonitor International report)

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A special directory containing not only contact information of people in the pet industry but also a thorough report on the industry will be released in the fair. According to Binoy Sahee, head-coordinator, IIPTF, the fair will definitely attract the attention of the government.

``There is no department to look into pet care and health in the present scenario. The department of animal husbandry mainly concentrates on cattle and bigger animal, leaving us with no scope to seek help for pet care. Through this fair we want to send a message to the government that we need a separate department for pets,'' said Sahee.

With a 10% cut in import duty in 2007 -- India imports 40% of the total pet food -- pet food and pet care products are expected to catapult in the domestic market. Even the sales of pet products have almost doubled from a mere 32% in 1998 to 61% in 2007. ``When we started five years ago, we used to import only five containers of dog and cat food from our manufacturing plant in Argentina. The demand has now risen to five times with 25 containers being imported in 2007-08. If this is the growth trend, the next five years will prove to be golden years for pet food manufacturers,'' said Dr Vaishali Bhatt, business development manger of a leading brand.

Source: TIMES NEWS NETWORK, 29-02-2008

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