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BMW Eyes India For Global Sourcing,Planing To International Purchasing Office (IPO) In Gurgaon


By yogisharma, Section Gurgaon News
Posted on Wed Mar 05, 2008 at 10:37:05 PM EST

As part of its global sourcing plan, luxury car maker BMW India Pvt Ltd is planning to enhance the workforce at its international purchasing office (IPO) headquartered in Gurgaon. The car maker is looking at sourcing components from India to support its operations globally.

Speaking to media, Peter Kronschnabl, president of the company said, "we are right now evaluating as to what are the components which can be sourced from India. The screening phase is on. It is done on parameters like quality, price and logistics.

Sourcing locally only for India will not be a good option as the number of cars sold in India is only a few thousands. We have to look at this for global sourcing. In the coming months we will be growing our IPO in India and also try and enhance the local content in BMW cars from the present level of 10%. BMW delivered 1,387 cars to its customers in India in 2007. This year, the target is 2,000 cars", he said.

Peter was here to inaugurate `Delta Motors', BMW's new dealership outlet in Hyderabad.

The company wants to be the number one luxury car maker in India. To support this, an aggressive plan is being implemented for development of dealership organisations across all metros of the country including the tier II cities, he said.

Presently BMW is represented in India through 9 dealerships. This would go up to 12 in 10 cities by mid 2008. "Soon we will be opening our dealerships in Kochi, Ahmedabad and Kolkata. Our focus will also be in tier II cities. Though the showroom size will be small, it will be as per the international standards of the company", he added.

According to Viren Choudary, managing director of Delta Motors, the 4,500 sq ft showroom would bring to the customers BMWs global standards of sales and service. The dealership would display the BMW 3 Series and 5 Series which are produced at the Chennai plant. Besides it would also have the BMW 6 Series and 7 Series, BMW X3 and the BMW X5 which are available in the country as completely built-up units.

Source: www.financialexpress.com March-06-08

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