'Faridabad Has More Investors, Few Speculators': Exclusive Interview Anil Jindal,Group Chairman, SRS
By Ni3, Section Faridabad Real Estate Property Posted on Fri Jul 11, 2008 at 02:57:31 AM EST
Faridabad-based SRS group has stakes in real estate, retail, and entertainment sectors. The company has recently embarked a diversification plan. While the company is eagerly looking to shed it Faridabad-based company image, it is looking to strengthen its presence in the areas of business that it already operated in.
Anil Jindal, group chairman, SRS spoke at length with Our correspondent about the company's plans and the outlook of the wider real estate market. Excerpts of the interview:
Why so much focus on Faridabad?
Faridabad is well connected to NCR. Land is still available. Plots are still selling in the resale. The fact that projects in Faridabad are undervalued makes it a sought-after destination. And we diversified into real estate from Faridabad in year 2000. Then there was a need of multiplexes, group housing projects, and shopping malls. There was a huge demand and very less supply. Now that projects are shaping up, we will see this gap reducing.
A year back, HUDA stopped registration of new properties. What was the controversy all about?
Several unauthorised colonies mushroomed in Faridabad. The apartments and floors were sold on a single plot. So HUDA stopped registering different properties on the same plot.
What is market scenario of Faridabad?
Although, there are no speculators in the market, Faridabad has more investors. And they hold on to the property for long. This delays the habitation in a project even after its completion.
Are speculators different from investors? Many times investors play the role of speculators.
Look, I categorise investors in three categories: short-term, mid-term, and long-term investors. The mid-term investors have a holding capacity of one year to one and half years while long-term investors can hold more than 1.5 and up to 2.5 years. Both of these conditions are beneficial for realty market of the region, as it creates liquidity in the initial stages of the project. But, short-term investors are a cause of worry for the projects as well as habitation. End-users come at last, when the project nears completion.
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What are the diversification plans of SRS?
The group will invest some Rs 4,000 crore in the next three years. Of these, Rs 1,000 crore is assigned for our retail business expansion for the next three years. Within this Rs 1,000 crore, Rs 500 crore will be invested on our brands like SRS Value Bazaar, SRS Daily Bazaar, SRS Fashion Wear, and SRS Jewels. Another Rs 350 crore would be invested for SRS Cinemas, and rest Rs 150 crore is allocated for our food and beverages venture under the brand name of SRS 7Dayz Express.
The SRS Group, as of now, has 35 organised retail outlets in its portfolio and intends to increase this number to 100 by the end of current fiscal. Currently, 32 SRS Value Bazaars with an average area of 4,000 sq ft each are operational in different cities of north India. The SRS Group will open 16 new Value Bazaars every month. It has signed lease agreements for over 50 locations with leading developers like Omaxe, and Chadha Group.
The SRS Group also plans to build and operate 15 metro-based hyper markets with an area of 50,000 to 80,000 sq ft each. It shall further strengthen its retail stores business with a new neighbourhood store format called SRS Daily Bazaar, which will purvey daily necessities and will be spread across a comparatively smaller area of 500 sq ft. About 25 Daily Bazaar outlets will be opened in the NCR by the end of the year 2008. Besides this, the SRS Group aims to retail agricultural products under the brand name SRS Kisaan Bazaar in rural areas.
The SRS Group currently operates 5 multiplexes successfully in NCR region and Gorakhpur (U.P.) with 12 screens and a total capacity of over 2,700 seats. The group plans to make 50 screens operational by the end of the current fiscal and about 160 screens over the next three years.
The Group is also building one of India's biggest 5-star deluxe hotels in Faridabad, Haryana. The project spread over an area of 15 acres will include an entertainment zone and will be India's first hotel to be equipped with a helipad. The property will have more than 550 rooms with all facilities and will be ready for operations in 2010. The project cost of the proposed hotel is about Rs 800 crore.The SRS Group owns and operates a food court chain under the brand name SRS 7Dayz. We plan to increase the number to 25 by the end of the current fiscal. The group shall also be launching SRS 7Dayz Express brand of fast food and take-away counters soon enough. The group also plans to foray into Aviation with the buying of 3 ATRs and 40-seater small planes in the first phase.
You mentioned Kisaan Bazaar. What is the concept?
Kisaan Bazaar will sell agri-equipment, seeds, and manure at affordable prices to some 20 to 25 surrounding villages. Off course, because of the first mover advantage in this area we will earn profits.
What is happening in the real estate segment?
The group is also engaged in building large infrastructure projects valued at over Rs 14,000 crore, including the land cost. These encompass townships, group housing projects, hotels, full-service malls, cinemas, IT parks, and business parks.
You have expansion plans worth crores of rupees. Are you looking to get listed in the stock exchange to attract more and more investors. When can we see company's IPO?
We plan to bring an IPO by next financial year.
Source: Devesh Srivastva From www.expressestates.in 11/July/2008
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