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Hospitality Sector On The Rise,realty developers entering the industry through management contracts


By Dr arvind, Section GN
Posted on Sun Jul 20, 2008 at 11:27:34 PM EST

The domestic hospitality industry is undergoing rapid transformation, with several hotel groups investing in new properties across India and the globe. Additionally, real estate players are entering the industry through management contracts with established hotel chains.

This expansion in the hospitality business is taking place on account of the massive growth that India is likely to witness in the coming years. Currently, India's travel and tourism industry is estimated at 6.1% of the gross domestic product (GDP) -- below the world average of 9.9%.

The capacity for star-rated rooms in India is far shorter than its demand, and cities are now evolving from a single-business district to multiple-business districts, as growth spreads and cities get bigger. Moreover, new growth centres are emerging in previously untouched markets such as Orissa, Chhattisgarh, Jharkhand, Pune and West Bengal, among others. This has greatly expanded the market for star-rated hotel accommodation in the country.

SEGMENT-WISE BREAK-UP :
 The hospitality industry is divided into four segments: luxury, leisure, business and budget hotels. Major hotel chains like Indian Hotels Company (IHCL), Hotel Leela and ITC Hotels are aiming for a presence in most of these segments.

For instance, the market leader, IHCL, is following an integrated approach to offer rooms at all price points and in almost all million-plus cities in the country. This is being complemented by setting up hotels at strategic locations across the globe. The company plans to double its room inventory to over 20,000 in 3-5 years. This includes around 3,000 rooms under the `Ginger' brand, which is IHCL's budget chain of hotels.

Meanwhile, ITC Hotels is using a mix of owned investment and franchisee model to take a shot at market leadership. The company offers a choice of over 90 hotels across 77 destinations in India under four different brands -- ITC Hotels, Welcome Group, Fortune and Welcome Heritage. It also has four properties under the Sheraton franchise, which adds up to an inventory of 6,000-plus rooms, with half of the room inventory being at the premium end.

  • CAPEX PLANS:
  • GROWTH DRIVERS:
  • PRIVATE EQUITY INTEREST:
  • RISKS:

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Hotel Leela has already started constructing hotels in Udaipur, Chennai and Delhi, while it continues to expand its existing properties at Bangalore and Kovalam. Also, it plans to enter the mid-market segment by '13. East India Hotels (EIH) plans to set up one new hotel each at Mumbai , Gurgaon, Bangalore, Hyderabad and Khajuraho. Besides, it is expanding its flight kitchen services in Kolkata and Mauritius, and plans to refurbish its existing properties.

CAPEX PLANS:
 The capital expenditure (capex) incurred by various hotels for different projects has a diverse nature. For instance, IHCL raised Rs 1,450 crore through a rights issue of shares and non-convertible debentures (NCDs), with warrants convertible at Rs 150 per share by September '09.

Hotel Leela, on the other hand, partially funded its capex plans through a $100-million foreign currency convertible bond (FCCB) issue in April '07, maturing in April '12, and convertible into equity at Rs 90 per share.

GROWTH DRIVERS:
 The large-scale expansion being undertaken by hotels enables them to cater to the sporadic demand emerging on account of economic growth in India. Hyderabad and Pune are the key growth markets, where substantial hotel activity is likely to take place in the next five years.

While the luxury segment is driven by foreign travellers and corporate houses, increasing affordability is creating an opportunity for hotels to tap into domestic travel and tourism through budget hotels. This allows hotel chains to widen their network, as well as reduce their dependence on a few properties.

On the macro level, however, Delhi, Mumbai and Bangalore account for bulk of the industry's revenues. Hotel Leela , for instance, depends on its Bangalore and Mumbai properties for 80% of its revenue, while EIH depends on Delhi, Mumbai and Bangalore to meet 82% of its total revenue.

PRIVATE EQUITY INTEREST:
 Private equity firms have shown interest in the hotel sector, mainly on the basis of asset valuations -- an approach used in developed markets. This can boost the valuations of existing hotel companies, which currently ignore asset valuations on account of lack of information with regard to land holdings and acquisition costs.

Lehman Brothers and Och-Ziff Capital Management have invested $200 million in Future Group's hotel business to benefit from the chain of four- and five-star hotels that the group plans to build across the country. Meanwhile , Credit Suisse has invested $55 million for a 10-15 % stake in the Park Hotels chain. Kotak Realty Fund, Yatra Capital and Shinsei Bank have also invested in the hotels sector.

RISKS:
 Given the current macro-economic situation, slowdown in the growth of business air travellers to 11-12 % in Q1 FY08 (compared to 31% in FY07), as well as increased supply, the average room rates (ARRs) and occupancy of hotels may decline. Business centres such as Bangalore, NCR, Chennai, Hyderabad and Pune are expected to have the largest room supply in the near term. NCR, in particular, plans to add a large number of hotels for the October '10 Commonwealth Games, and can face a supply glut after that.

From: Economic Times, July-21 Jul, 2008

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