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Westin Sohna Gurgaon to be promoted as a corporate resort


By Riti, Section Gurgaon News
Posted on Mon Jul 21, 2008 at 11:01:20 PM EST

Westin Sohna, the first Westin property in India (which was opened in December '07), is now being promoted as a business hotel. Although the property has been known as a spa resort so far, the management has decided to make a few changes to the existing structure.

During a discussion with Hospitality Biz, San Amalan, General Manager, Westin - Sohna Gurgaon said, "We are on the verge of undertaking certain changes to the Westin Sohna resort. It opened as a spa resort, but considering the resort's proximity from New Delhi and Gurgaon, we plan to promote it as a corporate and MICE resort."

The resort will now target the Meetings, Incentive, Corporate and Exhibition (MICE) market during the mid week. It will target the Free Individual Travellers (FIT) segment during weekends. Westin Sohna is also offering several FIT-focused packages for the spa and overnight stays.

Click on Full Story for more.

According to Amalan, this new scheme of things fits very well with the resort. "We are getting a good response and this is working quite well for us," said Amalan. During the month of July, the resort had 95 per cent occupancy and is getting repeat travellers. These new promotions are being marketed through media, emails and hotels website.

Westin Hotels and Resorts has a portfolio of more than 150 properties around the world, and is currently in the midst of robust growth. The group plans to expand to more than 250 hotels in the next five years. As far as India in concerned, Westin has plans to come up with properties in Pune, Bangalore, Jaipur and Kolkata.

Source:Hospitalitybiz.com July22nd,2008.

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