Brand showrooms and anchor stores are not good enough, as malls come up with spas, gyms, kids' zones and even mini adventure parks for more footfalls
Even as malls are swamping Delhi and its restless suburbia, there has been a retail epiphany of sorts the signboards screaming "Up to 40% discount" are clearly not good enough and the shoppers' thrill at the very sight of the steel-and-glass behemoths is on the wane. Traditional mall wisdom says that anchor stores like Pantaloon, Shopper's Stop and Lifestyle and chic brand showrooms bring in the needed footfall. Not anymore. So, the recent add-ons include gyms, spas, kids' zones, mini adventure parks and even flea markets.
If you thought the luxe ambience of spas best suits five-star hotels or is reserved for standalone units, you need to cruise down to SRS Mall at Sector 12, Faridabad. The top floor of the mall, spread over 30,000 square feet, has been converted into a wellness centre. There is a swimming pool close to the entrance, O2 Bar for oxygen detox sessions, a gym, a meditation space and a sprawling spa that has shirodhara and hot stone massages on the menu. Individual membership comes for Rs 30,000 a year and a lifetime family package comes for Rs 1.25 lakh apart from annual fees. "Members have free access to all facilities while non-members can come after making an appointment," says Dr K. Kumar, chief manager, administration, SRS Group. There are facilities for poolside and spa parties as well. "We always had plans for a health club and the rooftop was designed accordingly. Currently 300 families are our members," he says.
Click On "Full story" For More....