The residents of Hamilton Court, Windsor Court and Regency Park-II, FORCE, an NGO dedicated to water conservation and management and Enrich Agro Foods, a franchise bottling partner of Coca-Cola India have joined hands to launch new rainwater harvesting projects (RWH) in Gurgaon. Work towards the construction of these projects began on September 26, 2008, with bhoomi pujan at five sites at Hamilton Court, Windsor Court and Regency Park-II. The recharge structures will be constructed to enable 20,000 cubic metres of water to percolate into the earth. The new structures will harvest water from a catchment area of 99,734 sq m.

Speaking on the occasion, Jyoti Sharma, president, FORCE, said, "Our fresh water resource is limited. However, every citizen of the country can today make a difference through responsible behaviour coupled with increased awareness. Society at large needs to adopt RWH techniques. We already have successful examples of some RWAs in Gurgaon that have utilised RWH techniques to their advantage."

Virendra Pal Singh Kandhari, MD, Enrich Agro Food Products Ltd said, "We at Coca-Cola in India undertake a diverse range of activities for the benefit of the community across the country. Water management remains a priority and we pursue the 4R programme of reduce, recycle, reuse and recharge to achieve the objective of water management and conservation.